YEREVAN, ARMENIA – The song “Don’t Deny” has also been selected internally. We have been collaborating with numerous Armenian composers and lyricists. This year I was especially thrilled with the fact that after our last year’s success in Eurovision there was a wave of excitement and desire to create a winning song. The creative team of AMPTV selected the song composed by Armen Martirosyan and lyricist Inna Mkrtchyan. This was the song to perfectly fit Eurovision song format and combine all 6 unique voices creating the desired atmosphere on the stage.
We decided to have a double premiere and present the song along with the music video considering that it is making a greater impact and is reinforcing the power of the narrative. The song is about universal values and the message is one – “Happiness is born when people are united and live in harmony with themselves, their families, love relationships and so on. Generations are shifting with time but the genealogy remains, thus the values of love and peace are stable.”
The participants visited Armenia for a short trip to record the song and the music video directed by Aren Bayadyan. Several exclusive photo shoots were held with stylist Armen Galyan. The music video premiere will be on March 12 on AMPTV at 18:30 CET (21:30 local time) right after the main news simultaneously with Eurovision.tv.
