The Australian singer-songwriter played a sold-out show there just three months ago, and today is among the big names from Australia’s $36.4 billion live entertainment industry launching the #vaxthenation campaign to stop the interruptions by getting vaccinated.
More than 400 of Australia’s biggest artists and performers including Jimmy Barnes, Celeste Barber, Vance Joy, and Guy Sebastian have joined forces with leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera, and dance companies, media outlets and more to encourage Australians to roll up their sleeves.
From a moving opera aria to a sweaty pub gig, every vaccination is a step closer to ensuring the entertainment industry can continue uninterrupted.
— Montaigne (@actualmontaigne) September 5, 2021
The campaign is spearheaded by the newly established LIVE (live industry venues + entertainment) Alliance.
Necessary public health measures have dealt a massive blow to the industry over the past 18 months, with an estimated 79,000 jobs and billions in economic output lost.
With a target of 80% of the population vaccinated agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry.