MALTA – Ira Losco has just launched a new music video to accompany the 3rd single ‘We Are The Soldiers’ from her upcoming album. Following a brief 8-month hiatus, Losco returned with the power ballad, debuting the song for the first time at the Malta Eurovision national final last February.
‘We Are The Soldiers,’ is the first single release following her participation at the Eurovision Song Contest in Stockholm with where she placed 1st in the Jury vote and 3rd overall in the Semi-Finals out of 21 countries which got her through the Finals placing 4th in the Jury vote and an overall 11th position shared with the Netherlands out of 43 other participating countries.
Ira Losco just shared on her fan page
Yesterday’s sudden disappearance of the #AzureWindow left many, including myself, a bit startled & somewhat sad because a scene we were so used to & came to love wasn’t there anymore. Coincidently there is a strong message portrayed by the 4 protagonists in my music video that no matter what life/nature throws at us> we should accept it & soldier on. Let’s learn to #Appreciate all that we have because it might be gone in the next minute!”
This is first power ballad after quite a long while following ‘I don’t wanna talk about it’ from Accident Prone album in 2005 and ‘Idle Motion’ from Fortune teller in 2008, which is nearly 10 years ago. The video features modern day “soldiers” cancer survivor Charlene Mercieca, meningitis survivor and amputee Amy Camilleri Zahra, para-athlete Julian Bajada and visually impaired track athlete Karl Abela.
Ira Losco commented “The best way I thought of relaying this message was with running 4 parallel stories and the positive message of accepting one’s challenge and moving forward in life nonetheless. I am simply the narrator in real life stories. I wanted to celebrate the protagonists. They are real life soldiers.”
“I absolutely love the song. I was adamant on having a poignant visual to accompany ‘We Are The Soldiers.’ All the protagonists are undeniably special and have inspired me in their own unique way. Years back I remember visiting Amy with a close friend. Immediately her infectious smile drew me to her. Charlene’s story went viral last year and really touched me. Julian and karl whom I recently got to know achieved greatly in their realm and they’re both amazing souls , driven in his goals. I’m just so happy to have these incredible people in this music video”, she added
The video was shot by Matthew Muscat Drago and commences a string of singles to be released, each accompanied by a music video, which will lead to the release of the new album this year.
“There are currently over 20 tracks vying for a place in the new album. The creative process is long and laborious, but you ultimately end up with so many great songs all worthy of making it to the album.” said Howard Keith from Jagged House.
Ira Losco’s previous album THE FIRE has been the most successful album to date released by Ira Losco and has gotten rave reviews even internationally. It has held the top 10 spot on ITunes for 28 weeks and still holds a top 10 ranking in iTunes till this day with more than 3 years after it’s release.