AUSTRIA – “Back In Black” is the motto for LUM!X feat. Pia Maria, the Austrian participants in the Eurovision Song Contest 2022. The outfits they have chosen for the big ESC stage in Turin are similar to the styling in their music video for “Halo” and are predominantly black. They chose the designers of their outfits based on where they live: LUM!X, who currently lives in Milan, chose Italian stylist Andreas Mercante and Pia Maria is outfitted by the Tyrolean “Manufaktur Herzblut”.
LUM!X’s look is inspired by the streetwear style that emerged in New York in the 1990s and is all black: He wears a shiny vinyl fabric jacket, a matching shiny technical fabric t-shirt and comfortable pants from “44 Label Group”. Complement it with shoes by Bruno Bordese and handmade jewellery made of antique silver by nove25.
LUM!X states in addition:
“My outfit was put together by the famous Italian stylist Andreas Mercante and has a touch of 90s disco as well as classic streetwear elements. The sophisticated materials together with the shoes and the handmade accessories give my look a unique touch.”
The materials of Pia Maria’s stage outfit express special strength, reflect a harmonious silhouette and offer freedom of movement and comfort for the performance on the ESC stage.
The designer pieces are made of technologically manufactured fabrics, faux prints and synthetic leather and are finished with appliqués, studs and crystals. The accessories, designed by Markus Spatzier, the designer of “Manufaktur Herzblut”, complete the look.
Pia Maria comments:
“I came across “Manufaktur Herzblut” during the music video shoot for “Halo”. The pieces are extraordinary and have a high recognition potential. The stage outfit was individually designed and tailored for me – and was also created in collaboration with me. The materials and fabrics are great, the print on my top shows a body jewel that was already featured in the music video, and my absolute highlight is the jacket, which makes me feel really comfortable.”