More than 170 million viewers across 36 countries tuned into the 58th Eurovision Song Contest in Malmö, Sweden, won by Emmelie de Forest with Only Teardrops bringing the trophy to Denmark.
In 24 of 36 countries, more than a third of the population viewed the two Semi and Grand Finals of the Contest; in eight of those countries, more than half the population tuned in, with interest peaking for Saturday night’s final. Figures on the previous year swelled to an average of 54,6 million viewers.
In the Nordic countries, the Final was watched by two-thirds of the available audience. The market share for Denmark, whose public service broadcaster DR won hosting rights to next year’s contest, leapt by more than 50 per cent to almost 80 per cent: 1.7 million viewers. The market share for the host broadcaster SVT was 84,9 per cent, the best since 2003.
The biggest increase was registered in the Netherlands, which reached the final for the first time since 2004 with singer-song writer Anouk performing her own composition Birds. More than 4,8 million viewers tuned in to see her register number nine on the leader board.
Overall, the Eurovision Song Contest Final achieved an average market share of 38,3 per cent, a massive increase of 160 per cent compared with the average market share delivered during peak time of almost 15 per cent. The average market share among ESC finalist countries was 47,4 per cent – a massive 187 per cent more than the average market share usually delivered in peak time in those countries.