Join us or Vær med (in Danish) is the slogan of the Eurovision Song Contest 2014 which actually decided one week after the win of Emmelie de Forest in Malmoe.
“We came up with it during the first workshop we held. I got goosebumps when I heard it and thought straight away: This has to be our slogan”, explains Jan Lagermand Lundme, DR’s Head of Show.
“In relation to the many participants, members of the press and fans that will come to Denmark for Eurovision, it’s about putting our arms out and welcoming them. To say: Join the party, join the competition – join us”, says Jan Lagermand Lundme.
“We really want to enable the viewers to get even closer to the participants that are taking part in the competition. They will get to know them as people and get a feeling for how much it means for them to take part”, as Jan Lagermand Lundme explains his vision.
DR in partnership with the EBU also invite all of Europe to take part in the party online, via their mobiles and social media.
“We will have a special focus on social media, and what happens online this time. Of course, by having a slogan like “Join Us” we are suggesting that fans and viewers can meet each other both in real terms and online. We have a clear ambition that the 2014 Eurovision Song Contest shall be the most involved contest to date and for that the internet is a fantastic place”, explains Jan Lagermand Lundme.
“We are working on it and have some talented people in the process of developing a logo and visual identity for the show. For me the most important thing is that we don’t rush but take time to find the right one”, he says.