MALTA – Malta may not have won the Eurovision Song Contest for 2021, but the island still came out on top when it comes to one very special ranking. Pornhub, one of the world’s most popular pornography sites, has released new stats showing what Malta’s porn traffic rate was throughout the evening of the Eurovision – and the results probably won’t surprise you.
Malta’s porn traffic between the hours of 9 pm and midnight on May 22nd saw a 34% drop in usage, according to the site… that’s an entire third of Malta’s national porn consumption, usurped by a song contest.
The island blew most of the competition out of the water – Sweden and Spain saw a mere 1% drop in porn viewership throughout the show… and Israel actually saw a 1% increase.
Pornhub shared their thoughts alongside the new stats:
“As the 26 performers sang and viewers from across Europe televoted for their favorites, we saw major changes to Pornhub’s normal traffic levels before, during, and after the Eurovision finale show as often happens with hotly-anticipated televised events,” the site said.
Malta came 7th in this year’s hotly-anticipated contest, with the island as hyped as ever to see our very own Destiny take the trophy home.
But looking at Pornhub’s telling numbers, the hype was clearly very real on the island – we’re just left wondering what happened after midnight, right after the show was over…
In 2019, Iceland and Estonia were in the leaderboard of fewer PornHub users during the Grand Final…
Let’s see in detail what happened in the Netherlands, the country which hosted the contest this year. Dutch traffic dropped an average of -15% during the show and had a peak down of -22% after the performances ended and every country started announcing their votes. Seems like people left porn behind because they were too excited to know who was going to win the competition!
Italy’s traffic dropped an average of -10% during the finale, reaching as low as -17%. Italy held its breath as the super sexy Måneskin made Italy win for the first time after 30 years! Here below you can find the list of the average traffic drop by Italian regions. Apulia preferred to give up on porn and give all the attention to Damiano and his friends, with an average traffic drop of 22%. Lazio, the region where Måneskin comes from, experienced a 13% drop compared to an average Saturday evening.
French traffic dropped as low as -14% at the beginning of the show, the traffic only returned to normal time-of-day averages after the finale was over.
Germany experienced a traffic drop during the finale, slowly decreasing all night, reaching as low as -11% around 23h. Germany got the penultimate place with the singer Jendrik performing “I Don’t Feel Hate”.
U.K. traffic dropped -9% below average during the Eurovision finale, with a peak drop of -14% around 23h, before starting to rise shortly after.
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