ITALY – Take a look at our brand new Eurovision Song Contest report that focuses on the event’s brand impact. See the contribution to society this massive live TV and online event has on media, music, the economy and its overall impact on society and culture. The event reaches all audiences with 25% of viewers aged 4-35.
Did you know that this year’s event saw:
- €702 Million of ad value through 119 000 online articles
- The 40 ESC songs were streamed 544 million times
- 57% of tourists visited Turin for the event
According to this report, the biggest live television and online show in the world were watched by 161 million viewers. In addition, 75 million unique viewers from 232 territories watched material on the official Eurovision YouTube channel.
Also, according to measurements, 57% of tourists visiting Turin during the contest weeks were fans of the Eurovision Song Contest, while more than 702 million in advertising revenue was generated through the more than 119,000 articles written about it.
Culturally, The Song Contest also had a huge impact. The 40 songs that competed have been streamed over 544 million times. It is also important to note that 40% of the 2022 entries included lyrics in a language other than English, with 16 different languages used in total.
an oikotimes original text