EUROVISION.TV REPORTS – The numbers are inโฆ 161 million viewers watched the 2022 Eurovision Song Contest on television, as online engagement soars to new heights.
TELEVISION
The reach of the Contest in those territories was up 7 million year-on-year. (*Russia, who were excluded from the competition in February, and Ukraine are not included in 2022โs figures which accounts for the overall drop from 183m reach in 2021. Ukraine was not measured this year. In 2021 together these two markets accounted for 29 million people reached, excluding these markets from the 2021 data shows that 2022 reach is up 7 million on 2021 in a comparable number of countries.)
The viewing share for the Grand Final on Saturday 14 May was up three percentage points on 2021 at 43.3%, and remains more than double the broadcast channels’ average (18.2%).
The Contest once again proved hugely popular with younger audiences. Among 15-24 year-olds, the viewing share of the Grand Final was up three percentage points in 2021 at 56.2%, remaining four times higher than the broadcast channels’ average (14.0%).
RATINGS RISE
Spain and the United Kingdomโs success at the Contest (2nd and 3rd placings) was also reflected in their ratings, with both countries delivering their best TV audiences of the past decade.
6.8 million viewers on average watched in Spain, up to 86% in 2021, and their highest audience since 2008.
The United Kingdom delivered the largest audience of all markets in 2022 with 8.9 million viewers watching the Grand Final, up 20% on 2021.
Itโs the first time in 11 years the UK has seen higher ratings than Germany which previously delivered the highest audience.**
Host country Italy delivered their biggest audience on record (since 2011 when they re-joined the ESC), up +53% on 2021, with an average audience of 6.6 million viewers, accounting for 41.9% of TV viewing in the country.
In a third of markets (13 out of 34) the ESC claimed over 50% of the viewing share, led by Iceland with 96.4% and followed closely by other Nordic markets (Norway 89.1%, Sweden 81.4% and Finland 72.1%).
The other markets which saw more than 50% of total TV viewers watch the Grand Final were Armenia, Flemish-speaking Belgium, Denmark, Estonia, Greece, Lithuania, the Netherlands, Spain and the United Kingdom.
Please note the following participating countries are not included in the TV analysis as either they do not have TV audience measurement systems or our broadcaster is not measured: Albania, Azerbaijan, Croatia, Israel, Malta, Montenegro, North Macedonia, San Marino and Ukraine.
SOCIAL MEDIA SUCCESS
Before we break down the social stats, make sure to follow the official Eurovision Song Contest YouTube, Instagram, TikTok, Twitter and Facebook channels โ and subscribe to the Official Eurovision Song Contest Podcast.
TikTok became the Eurovision Song Contestโs Official Entertainment Partner in 2022 with the 3 Live Shows streamed on the platform for the first time. The platform saw a total of 189 million video views on the official Eurovision account during the two weeks leading up to the Grand Final.
3.3 million unique viewers watched the Grand Final live on the platform with 5.1 live streams in total. The Semi-Finals were streamed nearly 4 million times. 9.2 million engagement actions (such as liking, commenting etc) took place on TikTok in the week of the Contest.
In the same week, 42.3 million unique viewers across 232 countries and territories watched content on the official YouTube channel.
You must log in to post a comment.