ITALY – An unusual set of promo clips made for the 2017 edition of Sanremo Festival which include three fetuses, an alien family and a merry band of animals.
In the first trailer there are three pregnant women with one of them listening music on her iPod during a visit in a gynecologist’s office and the baby starts singing 1964 Eurovision win entry “Non ho l’età” by Gigliola Cinquetti. Elisabetta Ambrosi, journalist at Il Fatto Quotidiano, describes the advert as “ugly, awkward, unaesthetic and full of clichés”.
In the second trailer a family of aliens dance a remix of “Terra promessa” by Eros Ramazzotti, winner song of 1984 Sanremo Festival. Gianluca Nicoletti of La Stampa describes it as “more disturbing and enigmatic compared to the previous one”.
In the third trailer, a pig, a horse, a goose, a dog, a cow and a donkey sing “Non amarmi” by Aleandro Baldi and Francesca Alotta, winners of Sanremo Newcomers in 1992. Federico Boni, blogger on the LGBT site Spetteguless, wonders what kind of drugs did the creators had in order to make this video.
Carlo Ponti states though: “The idea is fun and related to the slogan: Everybody sing Sanremo. In 2015 we used a series of clips with Italians singing in different common places, last year we did the same with Italians abroad, for this third year we’ve thought of surreal situations”.