SPAIN – The new #RTVE President José Manuel Pérez Tornero is taking over after his March election had he promises to bring changes, reinstating the broadcaster on the top.
Changes will affect the #Eurovision Song Contest as well since Mr Tornero says that: “We are going to take it very seriously”.
After six years of poor results, Spain must be back on the game.
“We are going to take Eurovision very seriously. We are the only Spanish public television that belongs to the EBU, we are interested in the event and in contact with young people in their European context,” said Tornero in the meeting with the press representatives.
The manager is willing to take advantage of the magnitude of the musical event, which in its last edition reached 183 million viewers globally.
In #Spain, the grand finale of the European contest was followed by a 29.4% audience share with more than 4 million viewers, losing more than seven points compared to 2019.
Even so, it was again the most viewed broadcast of the month, with data that contrasts especially with the result of La 1 in May (8.2%, an all-time low).
These numbers reflect that Eurovision continues to awaken the interest of the public despite the disappointing results that our country chains year after year.
Last week, Pérez Tornero advanced his intention to have more international presence:
“It is absolutely necessary.” In this sense, he announced his candidacy to the Executive Council of the #EBU: “I have the support of the great countries. Probably in July, RTVE will be in the executive of the EBU with active participation in Europe “.
The Board of Directors of RTVE, at the proposal of its president, unanimously approved on May 26 the new basic structure of the Corporation and the appointment of top-level managers.
Among the most important novelties, the role of Mamen del Cerro as the new Director of Information and News stands out, while Amalia Martínez de Velasco will assume the direction of General Content, replacing Fernando López Puig.
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— OIKOTIMES (@theoikotimes) June 2, 2021