The Italian representative, Marco Mengoni, has just released the making-off of his latest video-clip, L’Essenziale, which is also the Italian entry for Malmö. You all probably know that the videoclip was released a month before the song was announced as the ESC track, following Marco’s victory in San Remo.
Live at the final of San Remo, the Italian delegation announced the result of the jury, where it would be him as the next Italian act for Eurovision. But it took until HoD’s meeting on May 18th , when it was finally announced that the song, which he would be singing in May, is L’Essenziale.
This is not the first time that Marco is related to the ESC, as back in 2011, he was supposed as one of the hot candidates to represent the country in Düsseldorf, along with Nathalie Giannitrapani (Italian X Factor 2011 winner) and the winner of San Remo 2011. Finally, Raphael Gualazzi ”won” and bring back to Italy, a honorable 2nd place, after 14 years of absence.
The song has already topped all the charts in Italy, becoming a hit. Close sources to Oikotimes, ensure that the song is being played throughout the day in every Italian radio station. Also, the clip has reached almost 10 million views and 31.000 likes in YouTube.
Is Marco a winner yet? Stay tuned for more news regarding the Italian participation in Malmö!