ITALY – Among the great successes of Amadeus and the Sanremo 2022 Festival there is certainly those of have made a splash on social media and significantly increased the audience of RaiPlay.
The satisfaction of the Rai president, Marinella Soldi, who connects the social world with the Eurovision audience was very satisfied.
Marinella Soldi, Rai President
“The Festival is an event that speaks to all audiences, young and old, on all platforms and for this, it truly represents the kind of spirit we need. But it also brings us to another event to be held in Turin next May: the Eurovision Song Contest.”
During the week, the live broadcasts of the Festival on the RaiPlay digital platform recorded an average of 1.1 million views, + 55% compared to last year. Also due to the absence of geolocation abroad.
โร boom anche sulle piattaforme digitali della #Rai: 1milione di visualizzazioni in diretta su @RaiPlay (+50% vs 2021); #Sanremo2022 on demand registra il +60%. Con 6 milioni di interazioni social, รจ la 2ยช serata di @SanremoRai piรน commentata di sempreโ โก๏ธ https://t.co/exj2VKvKiU pic.twitter.com/74tKl5ENBO
— Ufficio Stampa Rai (@Raiofficialnews) February 3, 2022
The attention towards the Festival in Europe after Mรฅneskin’s victory has never been higher. In addition to the Montenegrin and Albanian TVs that broadcast the final every year, this year Spanish TV has also been added.
In addition to the live broadcasts, there was also a boom for all the Sanremo content on RaiPlay, in particular the performances by Mรฅneskin and the gags by Checco Zalone.
On social media, there were on average 5.3 million interactions in 24 hours, 80% of the total generated in one day by TV programming. In particular, Facebook recorded an increase of 67% compared to the 2021 edition, Twitter of 16% and YouTube of 42%.
Hence the increase on less “young” platforms but with a huge following. We await the landing on TikTok.
La diretta streaming della finale di #Sanremo2022 su @RaiPlay supera i 2 milioni di visualizzazioni (+68%).
Il consumo on demand cresce del 145%.
Sui social @SanremoRai ha generato 33,6 mln di interazioni (+13% vs 2021) ๐ https://t.co/VQcqJEpuRy pic.twitter.com/QNSvDprKfm— Ufficio Stampa Rai (@Raiofficialnews) February 6, 2022
Carlo Fuortes, CEO of Rai
“Sanremo has become trendy, viral and I think we have managed to reach a point from which to start. Rai receives the license fee from all citizens and must speak to all citizens. The result achieved has a great strategic value. Yesterday the highest volume of downloads from digital platforms was reached and Sanremo contributed: it was not taken for granted and Amadeus created the conduction for this to happen. The trajectory is therefore very clear for the future of our company too, which with this edition fully enters the TV of the future.”
an oikotimes original text
