RUSSIA – One more night of performances at Sochi’s New Wave Festival and the 2009 Ukrainian representative, Svetlana Loboda surely cast her candidacy to become another persona non grata like Ani Lorak. The 2009 Eurovision representative dazzled the audience with her performance and proved once again how sexy and amazing performer she is on stage. She would definitely be an asset for any country for an upcoming Eurovision edition.
In Spring 2009 “Be My Valentine” was presented on Ukraine’s national pre-selection by Loboda in co-operation with “S&A;Music Group Ltd.” and her partner Oleksandr Shyrkov. On 8 March 2009 she received the highest points from both the viewers and professional jury and won the Ukrainian national final for the Eurovision Song Contest 2009 in Moscow, Russia.
On 18 March 2009 Svetlana Loboda presented the clip Be My Valentine (Anti-crisis girl!) in Vladivostok. Viewers of the television channel “PERSON (TVC)” were the first to see a new masterpiece of the scandalous Ukrainian singer in the program «SMS the Chat». Loboda competed in the second semi-final there and reached the final. Prior to the event, Loboda had spoken confidently of her chances of success. The song finished in 12th place, with 76 points.
Loboda stated that she wished to use her participation in the contest as a platform to speak out against domestic violence. She started the social initiative “No Family Crimes” and appeared in photographs with wounds and scars to highlight the issue of violence against women. The cog system, or as Loboda refers to it “The Hell Machine” she danced on has been taken back to Ukraine. Svetlana has said that she did not want it to go to waste and it is apparently in her father’s garage. “The pets play on it” she stated.
Loboda had expressed her interest in representing Ukraine at the Eurovision Song Contest 2010 which took place in Norway.