ITALY – Turin and Piedmont in general are benefiting from hosting the Eurovision Song Contest 2022.
The tourist boom extends well beyond the Eurovision season, which saw 220,000 visits to the Eurovillage and 68% more overnight stays than in the pre-pandemic era.
According to the most recent poll conducted by the Regional Tourist Observatory and VisitPiemonte in partnership with Metis Ricerche, Piedmont is the second most popular Italian destination after the sea.
This tendency is supported by official statistics. Regional Tourism Councilor Vittoria Poggio emphasises how Turin and its metropolitan region more than quadrupled visitor movements in the first five months of 2022 compared to the same period last year, with an increase in arrivals that was almost 18% higher in May, the same pre-pandemic time “because to the very appealing popularity of events such as Eurovision and the Book Fair.”
The data also demonstrates how Eurovision led to the discovery of Piedmont, with impressive flows also for the lake areas, where in May there was a growth of nearly 10% on arrivals and over 18% on overnight stays, while by 2021 tourist movements will have more than doubled due to the return of tourists from abroad.
The mountains are also expanding, with first-quarter values quadrupling compared to the same time in 2021, with the return of international visitors playing a significant role.
The Piedmont hills, which normally experience the highest concentration of visitors in the fall months, have also had an exceptional start to the year. In comparison to 2021, flows more than doubled in the first five months, and more than tripled in April.
Not at all. According to Cna Turismo, Turin was one of the most popular locations for international visitors, who flocked to Italian hotels and lodges even in June.
Turin was one of the most popular places for international visitors visiting Italy (9 million, 6 of whom were Europeans), behind only the major art cities.
In a nutshell, it was a complete success. And, given the premises, real facts on the economic and promotional effect are still awaiting, which are considered to be quite important.
an oikotimes original text