EDITORIAL – The Eurovision Song Contest is above all a music festival where the line-up is very important. But, let’s face it, it has become much more than this: it is also a “marketing” product, and packaging is not to be neglected nowadays.
Every Eurovision season, one of the climaxes is the revelation of the logo and theme of the forthcoming edition. Communication and advertising companies should be working hard at the moment to grant the brand « Stockholm 2016 » with a successful design.
Traditionally, the logo is revealed by the host broadcaster at the end of the year (November-December), since the allocation draw is to be held in January.
After Dusseldorf’s heart, Baku’s flames, Malmö’s butterfly, Copenhagen’s diamond and Vienna’s bubble, what will host broadcaster SVT come up with this year?
In latest years, logos have been modern, rather appreciated by the Eurovision community and had one thing in common (with the exception of Baku): the design should be “adaptable” and evolve with the colours of every participating country.
One thing is sure. Last year’s winning entry, “Heroes”, already was a real marketing project, with a particular attention given to the design. So, one question is: could SVT choose Mans’ flying man as the logo or mascot (something that hasn’t occurred since 1992) for this year’s edition? Why not? After all, this animated character is part of Mans’ success, it is rather popular, and his balloon could easily be turned into a flag…
This is just pure speculation, but one never knows…
