BRANDWATCH REPORTS
Here at Brandwatch, we saw this as a fantastic opportunity to flex our data muscles and get analysing. We collected all tweets about the contest on the night of the final and have displayed that data in an interesting, visual way that also tells us a bit more about the Eurovision buzz.
On the night, during the show we collected nearly 1.8 million tweets – that’s a whole lot of Eurovision love (and some hate!) We’ve put together a dataviz that shows all the data by country and there are some interesting insights into how their performances were received.
Take a look at the viz here and have a play with the data – there’s some interesting insights to be found. For example, Belgium’s interesting ‘many arms’ dance routine provoked a lot of chat, whilst Spain’s use of lots of fog, lanterns and wind clearly made an impact on the audience.
When we look at all the data together and compare countries, we can see that Romania’s slightly odd Dracula-esque performance got the most buzz, followed by Ireland. Surprisingly, winners Denmark didn’t experience a significantly higher amount of buzz than other countries. We can see,however, that during the voting portion of the night, the discussion of political topics increases – no doubt the yearly complaints that voting has little to do with the actual songs.
Romania and Greece experienced the most emotional chatter, with Romania provoking quite a lot of fear and hatred, and Greece provoking more love, joy and excitement.
